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UiTM Student Project Collaboration Gradian-Designer Fashion Indonesia
NAME Dian Pelangi may be something new in this country, but the brand is actually more known among bloggers in Malaysia and Indonesia.
From clothes traditional Muslim Indonesia up to the fashion in which are all designed interestingly, universal, stylish and contemporary.
As its name suggests, Dian Pelangi special featuring, among others, colorful color like the rainbow that highlight the style of the wearer.
Most of the designs produced by the main designer, Dian Rev. Utami, a fashion designer born in Indonesia was 21 years.
Approximately 20 semester five students of the Faculty of Communication and Media Studies at the University Teknologi Mara (UiTM) has succeeded in bringing young designers from neighboring countries to Malaysia in a collaborative fashion to Dian Pelangi campaign.
Through a project called Gradian, they made a campaign tour, including promotion through social networking site on Facebook and Twitter to increase brand awareness and strengthen the marketing strategy.
Director of the project, Farhan Selim, 24, said the project is in conjunction Gradian with Sales Promotion Management courses that require the implementation of a specific project involving the marketing and customers.
“Our challenge is to convince customers. It is not easy to bring Dian Pelangi of Indonesia and to promote the brand in Malaysia.“We have the background and expertise, combined to create proposals that can generate creative ideas,” he said.
Farhan said, even winning the trust of customers as something that is not easy, but the principles in giving the best service is the strength of a team.
“What we do need to have a plan and then implementation. The idea may be obtained from a variety of ways.“The idea of the existing can be unique if we have the creativity to make a difference,” he said.
He added, Dian Pelangi of experience working with a team of giving them a true picture of the execution of a project professional.
“We recognize that the importance of cooperation and planning before, during, until after the event which took place,” said Farhan referring to the main event for the collaboration, Dian Pelangi Malaysia Fashion Show.
Held at the Chamber Seri Budiman, UiTM Shah Nature, Dian Pelangi Malaysia with the theme ‘Colour Block ‘ shows a diverse collection of young attractive fit tastes and icons moslem High End by Dian Pelangi and DP by Dian.
In addition, Dian also do demonstrations for hijab wearing a simple, practical, without requiring a lot of needles and applying appropriate style with casual and formal events.
Dian Pelangi is now opening its first boutique in Malaysia at Jalan Telawi 2, Bangsar. Among other Rain is a collection of Dian Dian Dian Pelangi by Bride and Kids.
Meanwhile, the Dean of the Faculty of Communication and Media Studies UiTM, Assoc Prof Dr Mohd Hashim Adnan said, he was proud of the achievements illustrated by five faculty semester Gradian project through.
He said, what has been learned by the student in the class realized in a project that is not reckoned as involving parties from abroad.
“They were well prepared and viewed with potential to be a professional in the near future after graduation.
“The management of this event can go far in the local industry. What is important is the desire, confidence and specific plans in all things,” he said.
He also advised that to see the weaknesses and deficiencies that occurred during the ceremony to be improved to be better in the future.
According to Dr Mohd Adnan, she hopes after this the students including new student to pursue the idea of diversifying and creativity.
“There are many things that can be explored. A project is not only based on what to do, but its effect after that.
” I hope that the students try something fresh and bold but also involves social responsibility, but still creative and unique, “he said.
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