INDUSTRY birds nest gaining in this country. The potential to be expanded and developed very large.Globally, the industry has a market share of 10.2 billion. Malaysia currently contributes about RM1.5 billion annually to the enterprise. The amount of the birds nest involves the production of unprocessed raw with an estimated cost about RM4, 000 per kilogram (kg) and could fetch RM9, 000 for every kg that was washed.
Looking into that, now there are many local companies began to be involved in the production of bird’s nest and there are also areas of production to downstream products. This is because, based on market price, the value of birds nest can be compared to gold.One of the local companies active in the downstream industry is algae birds nest Prima Sdn. Bhd. (Algae Prima), which focuses on the activities of manufacture and supply a wide range of birds nest-based beverages. According to its managing director, Mohammad Ahmad Nazari, algae Prima began with the production of beverages popular among the Chinese oolong tea.
“Up until the year 2009, the findings and laboratory research we found that oolong tea ingredients with bird’s nest can produce health drinks that are rich in antioxidants.
” In addition to tea, algae Prima also issued bird’s nest beverage in the form of ready to drink products, starches and cordial with the formula mixture of collagen, ginseng and herbs selected,” he said when met at his office in Shah Alam recently.
The Drinks produced by clean and unclean according to the terms of the Islamic Department of Malaysia (Jakim) starting from the production of raw materials to packaging, storage and delivery.
Prima Algae All 20 employees also are those who are Muslims to ensure that consumers can enjoy the nutritious and good drinks without any barriers or concerns.
What is most important, wash the bird’s nest in the company does not involve any use of alcohol. Major focus is on producing good products for health and beauty.Algae Prima also build crude nests wash center in Kulim and Kuala Lumpur. Products manufacturing plant is also located in Kulim, Kedah. Currently, the company is able to produce 50.000 bottles per month in addition to the bird’s nest bird’s nest of dried product was washed also in high demand. for raw materials, algae Prima much a collaboration with the operators of the home nest from various states such as Kedah,
Perlis, Selangor and Terengganu.
“Actually, every bird’s nest able to produce between two and three kilograms of bird’s nest only a month,” he said.
From the corner market, Prima algae receive enough requests from all over the country besides promoting their products have entered the hypermarket retail space.
To make matters worse, they also have received orders from the wholesalers in Brunei, Singapore, China and Dubai in addition to providing manufacturing facilities to foreign companies interested in selling products using their own branding.
“No doubt there are many competitors in the business of health drink products this bird’s nest.
” However, consumers need to feel and evaluate the Prima algae products. Many users who have tried to respond positively to the taste and nutritional value,” he said.In order to strengthen the position of their business, not forgetting Prima Algae join a series of roadshows like Hari KL, Malaysia International Halal Showcase ( MIHAS) and Agriculture, Horticulture and Agro Tourism Malaysia (MAHA). In addition, they also carry out collaboration with the Ministry of International Trade and Industry (MITI) and SIRIM to seek advice and support.
- bird nest competitor companies
- birdnest raw demand
- bird\s nest companies in kulim