class=”pxcapart”> SREEDHAR to brief the media in Kuala Lumpur yesterday.
digital cable pay television service launched June, the target pull 1.2 million customers next year
/> ASIAN Broadcasting Network (M) Sdn Bhd (ABN), will participate in the local pay TV market by offering television services the cable at an affordable price through the introduction of the basic package offered up to 30 percent cheaper than the existing pay-TV station.
President and Chief Executive Officer, Sreedhar Subramaniam, ABN digital cable television service which will be launched this June, will offer 100 channels of choice, with the introduction of at least 50 channels in the basic package of ABN.
“ABN subscription package will be introduced this June in stages, and we are aiming to attract 1.2 million subscribers by the middle of next year.
“In the first phase, we aim to provide services to at least 25 percent residential or about 300,000 homes at very reasonable subscription price,” he said at a media briefing in Kuala Lumpur yesterday. Also present were senior vice president of marketing, Michael Chan.
Sreedhar explain his side have yet to be announced package will be offered to customers, as the company was still in the final stages of finalizing discussions with a number of content providers.
very low package price, he said the company It also will offer more channels offered differs from other pay-television station as a strategy to achieve a local pay-TV market.
Sreedhar said ABN would invest about RM2 billion over the next 10 years include the development cable network, infrastructure, operating costs and the content of the cable television program to strengthen its brand.
He said that all data will be channeled through the ABN fiber optic cables owned fiber optic cable network operators, including local primary Telekom Malaysia Bhd (TM ) and Fibrecomm Network (M) Sdn Bhd. />
On the company’s expansion plans, he said, ABN will also be expanding its services include the provision of Internet and voice services to be introduced after a few months of TV service launched.
/> Previously reported Fibrecomm ABN appoint a service provider first major network to connect fiber optic cable to homes in the final of this country.
Based on the agreement, will provide ABN with Fibrecomm high-speed broadband connection and Co-location facility to house the ABN network equipment.
The partnership will accelerate the launch of television, high speed broadband, voice and other multimedia services to clients of ABN without any interference, by using the network existing main Fibrecomm using high-capacity broadband speeds.
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