REVIEW psychology showed that parents who work have a very short period of time to be with their children .
The study found that a father is only able to allocate time for three minutes a day to talk with their children while her mother spent a lot of time with the child on the toilet against time for pampering with children is still small.
This makes the gap between children and parents too much and cause the child was not close to his parents own.
this situation, if left to themselves will influence the development of personality. The children will grow up to be a more sensitive and emotional due to lack of love from their parents during childhood.The process of child rearing in modern times, it is not easy, plus the parents busy in the office .
Realising that, Friso recently launched a campaign themed Growing Together (GUT) that the mother and child can strengthen each other.
According to Director of Marketing
Dutch Lady Malaysia, Rahul Colaco, the campaign will not only enhance the relationship between the children and parents but also help the development of children to be more active and intelligent.
“With the growing campaign together this, parents can see their children grow up with them even in a busy,” he said when launching the campaign recently.
Add Rahul, this approach also carried out after realizing that modern parents have different perspectives on the concept of parenthood.
Interestingly, it also aims to become a platform for parents and their children to explore new and exciting things together.
“The World child full of imagination driven by a desire to explore and find new things to stimulate their creativity and ingenuity. hence curiosity to good use,” said Rahul. He said, through this campaign, parents can penetrate the open space and children and provide an interesting experience for them to generate and explore their creativity with great imagination.
Among the activities are fun interactive tunnel where the parents are with their children to play interactive games that are emitted in the tunnel walls and floors.Other activities include crafts center where parents and their children adjust T-shirts and badges according to the taste of their own or play the game as fun
Rahul said, the campaign begins February 22 past and will continue until April 8 in several states, including at Sunway Pyramid, Petaling Jaya, Selangor; Penang and Johor Bahru.
People can redeem the special consolation prizes for the children with a bar code , bandage pack cans or Friso Friso Gold 3 Gold 4.