fact it is not easy for a designer from outside the country let alone the name of creating, promoting fashion collection in London. This is because London is known as the city’s fashion designers have been packed with the locals who made his name racing there.This situation is acknowledged by Saloni Lodha, designer women from Mumbai, India which is making its mark in London. If foreign designers take five years to introduce the name but Sanoli, 30, believes otherwise. In the past three years, his name jumped up to get the attention of celebrities and fashion lovers there. Highlighting the story, his involvement in the field of fashion, everything started after Saloni moved to Hong Kong because of the husband, in 2002. ” / p> Undergoing daily life in the heart of Southeast Asia’s largest fashion that Saloni makes thinking about the fashion business. Saloni, found in an area of 1.104 square kilometers on the public the opportunity to trendy fashion items sold as variations on a large scale at an affordable price. “Everything can be bought here either local or branded products. Yards of fabric is also available in various designs and colors. So, I think it is better to open a boutique product design my own clothes. “Grateful for the support of the Hong Kong artists who were willing to style my clothes. In fact, I also assisted a group of artisans who have high skills in aspects of art, design and fine hand-made, “said Saloni who produce clothing using the fabric of contemporary pop concept of Indian brocades, silk and cotton. From HK to London
Day after day, love graphic design graduate of the fashion world grows. Refusing to let the interest is limited in one country only two years later Saloni then flew to London to expand its fashion creativity. Well known that London is a city of fashion that always displays a fresh selection of fashion, modern and ideal.Arriving in London in the summer, Saloni fill his days by attending courses in fashion design and tailoring, fashion schools in St. Martins, London. Take courage and creativity in all facets of the city was, then Saloni is determined settled and opened a fashion boutique there. Finally, armed with a strong spirit of risking brand Saloni Lodha, Saloni ten pairs of clothes to display the greatness of designs at London Fashion Week 2007. Provision appears in favor of the Saloni on selected collections for sale at Harvey Nichols store. Most exciting when young actor Harry Potter films, Emma Watson has chosen red color dress brand Saloni Lodha when present at the CBS studio for live broadcasting program The Early Show.
Watson’s appearance on the look feminine and elegant, much less dress with bead on the wrist with matching handbag collection Agyness Deyn’s brand Chanel necklaces and other semi-ankle boots. ” / p> “gown made of silk and chiffon was created for women who prefer a simple style but want to look feminine,” said Saloni is happy because fashion collection in popularity among Hollywood celebrities.
The unique fabric of India
Add to Solomon, he was never shy or even forget the origins though now based in London. Being an Indian citizen in the dictionary is a sweet experience of his life. Clearly, Saloni was raised in the city Nasik, very exciting because every day he did not get to see women wearing sari cracked.
“Since childhood, I’m used to extract. For me it is a unique fabric in terms of design, texture, mode of manufacture, designs and colors. Therefore, today I am trying to adopt elements of Indian art in each particular game design and selection of colors and fabric patterns.“The initiative is done to introduce to the world that India is one country that has good handicrafts and interesting. Above factors also work in sewing, embroidery and fabric manufacturing I do in India. Boutique Hotel in London is an exhibition and sale, “said Saloni now has plans to sell accessories and handbags. Meanwhile, Saloni also actively promote its brand among local women. It is well known, India among the countries which are rich in fine hand-made fabrics, artful and carefully. So, to attract Indian women buy ready-made clothing collection urban concept, vintage and modern among the challenges to be overcome Saloni. “No doubt this before selling my fashion collection in India less than satisfactory. However, everything changed after assisted by the Le Mill is one of a boutique in Mumbai. We do promotional Saloni Lodha fashion spring / summer 2011, a large scale. “The response from buyers had been very encouraging so I had to add a new stock of clothes,” said Saloni who has just launched a Japanese-themed 2012 fashion collection .
Talking about Indian women who admired celebrities, who always menguntumkan Saloni smile said: “I’m a fan of actress Frieda Pinto, Deepika Padukone and Sonam Kapoor. If given the opportunity I would like to see these three artists sheathed changing collection Saloni Lodha (laughs).
“Although most of my life were spent in London, but, I am unable to leave movie-watching habits Hindustani film. In fact, a collection of Bollywood film me more than my friends in India.In the near term, Saloni will launch an online fashion boutique. “I do not expect food and enjoyed good luck today. “The journey of my career in the fashion industry is still long for challenges. Furthermore, many more things I need to fashion knowledge exploration, “said Saloni closing speech.
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