THE world’s economic environment is recovering from a decline, relative market movements would show a sharp increase in prices of daily necessities mainly.
rise in the price- price of daily necessities of greater uncertainty also often put pressure on people, especially the lower income group.
At the moment, every day grocery prices are rising and volatile, despite the existence of the food price controls by government.
Looking back early 2000, with the money RM100 enough for us to buy daily necessities at the farmers’ market-basket berbakul.different But now, sometimes not even half fill the basket dijinjing, money RM100 brought dead. On the awareness and sense of responsibility to help the poor survive a birth of a son of Sekinchan, Selangor Datuk Jamal Md. Yunos introduced the concept of a Malaysian People’s Fish Shop (KIR1M) in Ampang, Kuala Lumpur. bucked the business concept that young entrepreneurs appears to be a valiant attempt to help the poor get the necessities of life with minimum profit. ” / p> In this regard, the idea of boldly get positive response by low-income groups when the response received in KIR1M very encouraging.
A customer KIR1M, Amy Shafina Mohd. Yusof, 36, who first visited the store satisfied with the price of goods sold in KIR1M especially fish.“The store looks clean. Price of fish sold much cheaper and affordable than hypermarkets and The fish market in Kuala Lumpur.
“In fact, the fish are sold here and a lot of different types of fresh-fresh alternative to all,” said the private sector workers from Keramat.
added again, the treatment given the friendly shop staff and customers who purchase fish may seek the assistance of staff available to clean the fish and cut as required.
“I saw the store management was concerned about cleanliness because there is a special task to do cleaning works.
“The floor in the fish always look clean and not wet. So is the area in the store. goods neatly arranged,” he said.
Store selection now
A private employee, Mohd. Eric Mohd. Jainuri, 27, expressed his pride in the establishment of retail prices should be founded by the son of Selangor.“The price of goods here proved much cheaper than the price of goods in supermarkets in the Klang Valley, “said Eric makes kunjungannnya KIR1M as the main shop all the time to get groceries at bargain prices.
What’s more, says Eric, all types of products from fish, vegetables, onions and other groceries in fresh and 40 percent cheaper than market price.
Meanwhile, Restaurant Owner and Founder Sekinchan Ikan Bakar (RSIB), Jamal tells the purpose KIR1M created to help the poor to spend without being burdened with the price of fish and retail goods more expensive today.
According to him, all the fish sold here is taken directly from the fishermen and operators of the first without going through middlemen to reduce the price.Thus, the management of fish and to sell retail goods in KIR1M at a cheaper price than the current market. “It is one of the factors we are able to sell at cheaper prices.” / p> “In addition to selling fish, we also sell other retail products such as fruits, vegetables, poultry, meat and dry goods are taken directly from the operators of small and medium industries (SMIs),” he said.
He said, in KIR1M there are seven species of fish selected the title of the people. Seven types of fish is sold at prices 40 percent lower than the market price including mackerel, brand, scad, cencaru and pelaling. Bagaaimanapun whole there are over 30 types of other fish are sold fresh in there.
“The idea of people setting up shop as now, was triggered when the Prime Minister suggested the establishment of the People’s 1Malaysia concept shop (KR1M).
” With that, I responded to the call by translating the meaning of the Prime Minister was to establish KIR1M, “he said.
2.000 visitors a day
Before opening the shop he claimed, few studies have been conducted for six months to know the current price of fish and goods and travel retail sales and purchases.
“We see the fish in wet market price is very expensive because of the middlemen. ” Therefore, we get fish directly from fishermen and suppliers and sell at a cheaper price than the market.
“retail goods such as onions and potatoes we import from India and Pakistan. Similarly other products available from major suppliers even had to import from outside,” said Jamal who intend KIR1M open another 30 branches throughout Malaysia.
They say they have benchmarks to ensure that our prices lower.“We try to keep the price of fish and groceries are sold cheaper than the major supermarkets this country. ” In addition, we made the wet market benchmark is the wholesale market, NSW wholesale market, Pudu market and Sentul market, “said Jamal, now receives 2,000 visitors visit to his shop every day.
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